The story couldn't be simpler. 

Radio is a way of life. Radio is addictive. It is like oxygen for some of us. Right? ;)

It happened on Christmas 2010. We created the T-shirt: Radio is beautiful! and gave it as a gift to our friends and business partners. Comments started pouring in. They loved it. They wanted more. We told them to wait until next Christmas ;)
Then it hit us. Why not create a platform for all of you and us to spread the RADIO LOVE!!??

So, here it is. World's first (designer) RADIO FASHION.

Dearest friends, IF YOU LOVE RADIO, SHOW IT! Be inspired … embrace it … wear it … tell it … make it yours!

With RADIO FASHION your can be beautiful, passionate, cheeky, narcissistic, provocative, inspiring, hedonistic, funny, intimate, honest ... just like RADIO! But for heaven's sake don't be all of that alone. It's not fun. Tell your friends at the radio station(s), your listeners and your family about it. We got them all covered with our fashion.  

RADIO IS BEAUTIFUL and this should be told to the world!

Thanks for spreading the RADIO LOVE!

Your virtual Radio family.
Sašo, Lenja, Ana.